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avatar for Paul Lassa

Paul Lassa

Friend Software Corporation
Chief Product Officer
San Francisco Bay Area

Paul has over 20 years of architecting and designing computer systems and consumer electronics, including software/firmware/apps and hardware, ASIC / System-on-Chip.  He designed home and multimedia computers at Commodore-Amiga, and video, computer graphics and storage systems at MagicVideo and 3DO, before a stint as a rocket scientist (payload electronics) for a joint Stanford-NASA-Lockheed Martin satellite experiment - Gravity Probe B, launched in April 2004.


 Paul has over 20 granted patents in software, systems, and chips and he held design and leadership roles at SanDisk in developing and shipping several generations of SanDisk's worldwide market-leading USB Flash drives and SD/MS digital storage cards, and later SSDs (Solid-State Drives) for consumer embedded and enterprise storage products.  He holds a MSc in Electrical and Computer Engineering from Stanford University, and a BSc from the University of Illinois, Urbana-Champaign (UIUC).