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Wednesday, February 7 • 11:00am - 11:25am
OPEN TALK : Learn How Snapchat Scaled its Ads API Program

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Snapchat launched its Ads API program in the fall of 2016, allowing third-party developers to build custom marketing solutions for brands and agencies. Since the inception of the program, over 80 partners have adopted the API to help brands and agencies create, buy and measure ads across the Snapchat platform. This talk will focus on how we built a developer ecosystem in 18 months, the challenges we had to overcome in scaling the program, the ongoing feedback we've received from our active community and how we're using that insight to inform the future strategy of the program. 

avatar for Mike Khristo

Mike Khristo

Head of Product Solutions, Snapchat
Mike Khristo is Head of Product Solutions at Snapchat, where he leads a global team of ad forensics and solutions engineers. He was previously VP of Product Solutions at Brand Networks, leading engineering and solutions efforts for the social marketing platform, as well as developer... Read More →

Wednesday February 7, 2018 11:00am - 11:25am PST
Main Stage