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Tuesday, February 6 • 3:50pm - 4:40pm
FEATURED PRO: Why and How to Build Self-Optimizing Software with AI

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AI sounds great, but we just want to build better software. In this talk we aim to cut through the endless hype and jargon to answer the key question of how to build better software using AI. We show how self-optimization, a surprisingly simple and intuitive paradigm, can deliver all tangible benefits of AI without having to deal with complex and brittle pipelines, algorithms, models, or even data. We present a complete walkthrough and live demonstration as well as many real-world results and comparisons against traditional methodology. Finally, we review various relevant market dynamics, including increasingly AI-driven acquisition channels (search engines, app stores, social feeds, ad networks etc), that are rapidly making effective optimization crucial for software products and developers to achieve their full potential in the marketplace.

avatar for Olcan Sercinoglu

Olcan Sercinoglu

Founder & CEO, Scaled Inference
Olcan is the Founder & CEO at Scaled Inference. Before founding Scaled Inference, Olcan was an engineer in Google Brain, where he worked on efficient inference methods for general-purpose statistical models and task-specific adaptations that can utilize deep learning. Early on at Google Olcan led several core platform projects that now power virtually all major Google services including Web Search. He later developed the on-demand statistical analysis system that powers Google Trends and subsequently spent many years working on web-scale statistical inference systems at Google Research while also studying AI at Stanford (MS) and UC Berkeley (PhD). Prior to joining Google, Olcan built a popular (10M+ pageviews/month) music search engine and a web analytics platform as side projects during his undergraduate studies at Washington University in St. Louis, where he graduated valedictorian with a BS in Computer Science. Olcan is also an avid tennis player who rates himself... Read More →

Tuesday February 6, 2018 3:50pm - 4:40pm
Grand Ballroom -- Workshop Stage 3