DeveloperWeek 2018

AI sounds great, but we just want to build better software. In this talk we aim to cut through the endless hype and jargon to answer the key question of how to build better software using AI. We show how self-optimization, a surprisingly simple and intuitive paradigm, can deliver all tangible benefits of AI without having to deal with complex and brittle pipelines, algorithms, models, or even data. We present a complete walkthrough and live demonstration as well as many real-world results and comparisons against traditional methodology. Finally, we review various relevant market dynamics, including increasingly AI-driven acquisition channels (search engines, app stores, social feeds, ad networks etc), that are rapidly making effective optimization crucial for software products and developers to achieve their full potential in the marketplace.